Raven + Lily — A socially conscious accessories brand that offers expertly crafted bags, jewelry and home goods using natural and sustainable materials. Led and implemented a fresh new email style to increase awareness and customer conversion.
Nina Berenato — A high fashion eclectic jewelry brand as seen in Elle, Vogue, and GQ magazine. Led art direction, design, and production for a mobile shopping experience to increase foot traffic and brand awareness.
Citigroup, Inc. — A leading global bank serving more than 200 million customer accounts. Worked on a global remote team to streamline on-brand design deliverables such as newsletters and multi-page books. Built style sheets, organized layout templates, and worked with supervisors, project managers, and other designers to solve design communication and content comprehension issues.
Philadelphia Bottle Company — A website sample for a boutique bottle supply company serving hobbyists, juice company owners, event planners, and more. Led an agency design team, held client meetings, led brand discovery phase, website planning, art direction, and oversaw design implementation.
Charleston Wine & Food Festival — An internationally-known five day festival celebrating top chefs, winemakers, and artisans from around the globe. Led design processes, and utilized a customer-journey approach to create 100+ wayfinding brand materials for participants and attendees.
Root Design Company — A design collective on HGTV that builds unique homes for people across the nation and sells quality products/apparel. Delivered marketing and design materials for retail products, increasing online and in-store brand awareness.
C & K Imports — An auto shop specializing in foreign vehicles and imported car parts. Christina led the brand discovery phase, art direction, and promotional merchandise.
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(muscatodesign.com)